Strategy. Creative. Production.
Over the past 20 years I have developed brand campgains and special projects that focus on foundational interests of consumer psychology. By focusing on community, aspirational story building, brand building, and thoughtful/engaging content, I create memorable campaigns that transcend traditional consumer experience.
I specialize in brand development and strategy, marketing strategy, project conceptualization, creative production and team management. I design, create and implement focused experience and content initiatives that increase brand exposure and long term connection. My focus is creative and production leadership, and novel experience design. Over the years, I have also done extensive work in entertainment partnerships, talent ambassadorships and video / broadcast production for multi format distribution. I love creating truly pioneering, real projects that become defining memories for all involved and pivotal moments for brands and advertisers. Let’s talk about what we can do.
2021 Webby Award2020 Fast Company, Innovation By Design Award2018 AICP Judge2017 AICP Judge2016 Obie Winner, Custom Installation
Member Academy of TV Arts and Sciences
Summary of Selected Projects
2023 - Toyota Tacoma Dog Toy
2022 - Bruce Springsteen Site
2021 - Elvis Site
2021 - RCA Records Brand Identity
2020 - XPRiZE Brand Identity
2019 - Facebook F8 Hackathon
2019 - Facebook F8 Livestream
2019 - Facebook F8 Annual Developer Conference
2018 - Toyota Winter Olympic Sponsorship, Pyeong Chang
2018 - Toyota Mirai, Phosphorescent Live Algae OOH
2017 - Toyota, Hotel Tacoma, Cape Lookout
2017 - Toyota Prius Prime, Future Forward Showcase
2017 - Toyota CHR, Art and Architecture Showcase
2017 - Toyota Mirai Hydrogen Fuel Center
2017 - Toyota CHR Launch at MTV Movie Awards
2016 - Toyota RAV4 Hybrid Launch at NYAS, Times Square
2016 - Toyota, Hotel Tacoma, Hualapai
2015 - Toyota / Lollapalooza 25th Anniversary Party
2014 - Toyota Tacoma, Back to the Future Anniversary
2013 - Myspace Launch ft Pharrell, Miley Cyrus, Robin Thicke
2013 - Myspace at SXSW ft Justin Timberlake, Diplo, Kid Cudi
2012 - Myspace Secret Show ft Wiz Khalifa, Ty Dolla
2010 - Myspace at SXSW ft Mumford and Sons and Ed Sharpe
2010 - Livestrong, Art Mere / Art Pere
2010 - Activision at E3: Call of Duty Black Ops ft Rhianna, Eminem
2010 - Veuve Cliquot Polo Classic (Annually)
2009 - Activision, DJ Hero Lunch ft Jay Z and Eminem
2009 - Target NY Opening, New York
2008 - Lacoste, BNP Paribas Open
2008 - Coach, Sundance Film Festival
2008 - Miss Sexy, NYFW
2007 - Veuve Cliquot Apres Ski, Vail
2007 - J Crew at Coachella, Palm Springs
2007 - Playstation 3 Launch, Super Bowl Miami
2007 - T Mobile Sidekick 3 Launch
