W. Blake Wassenaar

Blake has crafted hundreds of campaigns rooted in core human psychological drivers - connection, identity, curiosity and aspiration. 

Through a process of strategic planning, creative development and managing program execution, he creates thoughtful, end-to-end brand frameworks. He layers storytelling, social systems and experience design to align narratives, channels and audiences. The result is a network of authentic, culturally resonant brand artifacts.

His specialties include technology, automotive and entertainment culture with a focus on brand strategy, non-traditional ideation and entertainment / social partnerships. His background spans creative team leadership, high-profile talent relations, specialized production, experience design and management, brand partnerships, and content across broadcast, social and digital.

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