Creative Cultural Engineering
I’ve developed hundreds of brand campaigns rooted in core human drivers — curiosity, connection, identity, and aspiration.
My focus lies at the intersection of storytelling, social systems, and experience design — aligning narratives, behaviors, and environments to build authentic, culturally resonant connections between brands and people.
By engaging subcultures, crafting multi-platform narratives, and fostering real community, I help brands move beyond impressions and drive meaningful evolution.
I specialize in brand strategy, non-traditional ideation, entertainment and social partnerships, and creative team leadership. My background includes work with high-profile talent, earned media, co-branded campaigns, and production across film, digital, and live content.
Recognition
2023 Webby Award
2023 ADC Award
2022 Webby Award
2021 Webby Award
2020 Fast Company, Innovation By Design Award
2018 AICP Judge
2017 AICP Judge
2016 Obie Winner, Custom Installation
Member Academy of TV Arts and Sciences
Summary of Selected Projects
2024 - Toyota 4Runner Launch - Weather Report
2024 - Toyota Land Cruiser Launch - Land Cruiser Challenge
2023 - Toyota Tacoma Launch - Celebration
2023 - Toyota Trucks - Outlive Outlast
2022 - Bruce Springsteen Site
2021 - Elvis Site
2021 - RCA Records - Brand Identity
2020 - XPRiZE Brand Identity
2019 - Facebook F8 Annual Developer Conference
2018 - Toyota Winter Olympic Sponsorship, Pyeong Chang
2018 - Toyota Mirai, Phosphorescent Algae
2017 - Toyota, Hotel Tacoma, Cape Lookout
2017 - Toyota Prius Prime, Future Forward
2017 - Toyota Mirai Hydrogen Fuel Center
2017 - Toyota CHR Launch with MTV
2016 - Toyota RAV4 Hybrid Launch, Times Square
2016 - Toyota, Hotel Tacoma, Hualapai
2015 - Toyota - Lollapalooza 25th Anniversary
2014 - Toyota Tacoma, Back to the Future
2013 - Myspace Launch ft Pharrell and Miley Cyrus
2013 - Myspace at SXSW ft Justin Timberlake, Diplo, Kid Cudi
2012 - Myspace Secret Shows
2010 - Myspace at SXSW ft Mumford and Sons and Edward Sharpe
2010 - Livestrong Foundation, Art Mere / Art Pere
2010 - Activision: Call of Duty Black Ops ft Rhianna, Eminem
2010 - Veuve Cliquot Polo Classic (Annually)
2009 - Activision, DJ Hero ft Jay Z and Eminem
2009 - Target New York Opening
2008 - Lacoste, BNP Paribas Open
2008 - Coach, Sundance Film Festival
2008 - Miss Sixty Show, NYFW
2007 - Veuve Cliquot Apres Ski, Vail
2007 - J Crew at Coachella, Palm Springs
2007 - Playstation 3 Launch, Super Bowl Miami
2007 - T Mobile Sidekick 3 Launch
